Promote Winterization Specials this Season
This article was originally published on Counterman.com
Getting a car ready for winter is something every car owner in a cold climate needs to do before the snow flies. Often times, customers don’t realize how important it is to winterize their cars.
This guide helps you educate your customers about winterizing their cars. The more they know about this topic, the more likely they will let you help them get their cars ready for winter.
Here are four things you can do to spread awareness about the importance of preparing a car for winter:
1. Explain the Consequences of Not Winterizing a Car
When a customer brings their car in for an unrelated service or repair, remind them that winter is right around the corner. Don’t assume they are aware of what should be done, and just don’t want to do it. Most car owners just don’t know much about their cars. Take a moment to educate them about what could happen if they don’t winterize their car. Many of them will order the necessary services to help their car combat winter.
2. Hang a Sign Listing All the Services Necessary to Winterize a Car
Another way to educate your customers about the importance of winterizing their cars is to hang a sign in a visible location. List of all the services needed to thoroughly winterize a car, and include a quick bullet list of the dangers of not preparing a car for winter.
To get you started, here are some services you can recommend:
- Battery condition check
- Antifreeze condition check
- Belt check
- Installation of winter wiper blades
- Windshield wiper fluid change
- Tire inspection, change, rotation, and/or maintenance
- Fluid level check
- Oil change
3. Offer Car Winterization Specials
Customers will be more inclined to have their car winterized at your shop if you offer them an incentive. We recommend putting together a package deal at a discounted price. This type of incentive is successful because customers like all-in-one deals. They save them money and the trouble of figuring out all the things that need to be done.
4. The Last Resort: Sell Winter Survival Kits
If the customer isn’t willing to get their car ready for winter, you can see if theyd buy a winter survival kit instead. Survival kits include what your customer might need to survive if the car is stranded for a while:
- Candle and matches
- Box of snack bars
- Tow strap
You really only need one of these in stock. The intention isn’t really to sell the kit. The kit is really a promotional tool to get people to think about the reality of not winterizing their car.
Showing Your Customers That You Care About Their Safety
By offering to winterize their cars, you’re showing your customers that their safety is important to you. This helps establish a relationship between you and the customer, and it helps build customer loyalty.
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